Who exactly are we?

Here at Cake Maternity it is our purpose to empower women as they mindfully navigate the world of motherhood, providing them with the products and information necessary to sustainably support their breastfeeding journey.

We’re specialists in maternity and nursing bras designed to support women as they embark on this new and exciting chapter in their lives. We also offer an equally thoughtful assortment of maternity and nursing friendly garments and accessories, designed to grow with them.

As nursing bra specialists, we’re passionate about breastfeeding and the many benefits it offers to mum, bub and the environment. Breastfeeding, whilst natural doesn’t always come naturally. We understand that every woman’s experience is different & while perseverance is often required, it’s not always possible. That’s why it’s our mission to support, nurture and provide women with the confidence to navigate this often tricky but rewarding phase.

For this very reason, our bras are designed for mums, based on our own personal nursing experiences. Each bra is carefully crafted with comfort, functionality, durability and sustainability in mind, to ensure that while we are fit for mamas, we’re fit for Mother Earth too. From our soft fabrics, flattering cuts, easy single-handed nursing clips, each and every bra has been designed to make the breastfeeding experience as simple as possible.

From humble beginnings in 2007, we are an award-winning maternity brand, proudly based in Sydney, Australia.

Need help?
Still got questions?
Our support team is on hand
9am - 5pm AEST
mail iconsupport@cakematernity.com